The Story of Jessie June – AICD Fashion Mentoring Program
The name behind Jessie June
As a mentor, you hope to impart, guide, support, and share your expertise and experience with your student. It’s a short-cut process really for the student in what can otherwise be a journey of trials and tribulations and frustrations along with the occasional “win”.
Quite often, you’ll find that you’ve had a similar situation to your mentee, and it feels totally liberating to suggest a more successful option to an eager and creative soul.
Meet Sarah Gregory
Sarah and I have been working together through the AICD Fashion Business Mentoring Program for about 6 months now.
It was easy to connect with Sarah on many levels from a mentoring point of view. One of the most important qualities for a student is to be coach-able. Sarah, with her fashion industry background, knew the importance of being open to new approaches to expedite her fashion dreams.
After completing a four-year Fashion Design Degree, and several years working in the fashion industry, Sarah took a break. She traveled and toyed with other work opportunities. However the idea of creating and establishing her own label had been a constant for many years. Always drawing designs and making clothes for herself and friends, it seemed such a natural progression to launch her own label, but when and how?
A stint in retail, solidified Sarah’s desire “to own her own boutique” and soon after her own label Jessie June was born.
The name ‘Jessie June’ is a gorgeous combination of her mother and grandmother’s first names. The label’s designs embrace the feminine, female shape, with inspiration taken from past beauties like actress Brigette Bardot, and her own maternal heritage.
Sarah’s core vision is to “provide luxurious fashion from sustainable and ethical sources”. Sarah sourced sustainable and organic fabrics as part of her range development. She researched ethically sound manufacturers both locally and overseas.
Jessie June reflects this beautifully. with re-purposed or recycled materials, organic silks, cotton and bamboo dominating Sarah’s first range. Sarah hand-dyes her organic bamboo/cotton blend dresses in saffron, indigo or beetroot.
Sarah’s future in fashion as Jessie June
Sarah’s future is now looking very bright as she builds her label into a brand, resort/trans-seasonal staple for her loyal customers. Building upon her strong brand identity and adding to her sustainable mix of fabrics and designs.
Keeping true to her beliefs, Sarah is also looking to collaborate with like-minded environmentally conscious designers in opening a unique retail space to support and promote their brands.
What’s more, through the promotion of eco-efficiency, transparent manufacturing processes, waste management and recycling initiatives, Jessie June aims to be a zero-waste label that shines a spotlight on the importance of caring for the planet.
So much to love about Jessie June and it’s creator Sarah Gregory. Dare I say watch this space!